Market Research Data Analysis

Industries across the world require extraordinary investments to bring novel products to market and are often touted to be a highly competitive marketplace. In order to reduce cost, accelerate time and stay competitive, the companies are required to work constantly and develop new ways to improve their execution process.

Market Research data analysis is one area of decision making where significant competitive advantage could be sought. Scientists and researchers can improve and accelerate the R & D process by gaining closer insight and better intelligence from clinical data.

Types of Market Research data analysis:

Market Research data
Scientific Instrumental data
Biological Activity data Methods
Descriptive Statistics, Reliability analysis, Construct validity analysis
Correlation, Regression, Anova and Manova
Screening Tests, ROC, Chi-square and t-tests
Factor analysis, Derived Importance Calculations, Perceptual Maps

Multivariate Data Analysis (PCA, PLS etc),

Segmentation analysis, Conjoint analysis
Signal Processing Techniques etc
Clustering Techniques

Outsource Market Research data analysis

Informatics Outsourcing has worked with customers in North America and Europe to carry out advanced statistical analysis on market research data and instrumental data.