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Pricing research

Pricing research entails pricing policy inference supported by a potent pricing research aptitude. Effective pricing market research necessitates a broad stratagem coupled with a focus on your pricing decision options.

Pricing research Process:

Our focus finds optimum configurations on your Product/service-price-specifications in the viewpoint of positioning prospects. Pricing research usually dwells on consumers' sensitivity to decisions on pricing. This understanding is driven by the existing climate of the market, the level of differentiation of the product/ service, and the brand value of your product/service. Making decisions with pricing research about the general Product/service-price-specifications for your product category, we concurrently are addressing the brand positioning queries.

Pricing research Services:

As element of our Pricing Research services, we sit with you on the promotional and brand positioning issue, and your current situation in the judgment process. Pricing research is more of a technical area of qualitative market research. Companies market pricing research packages that are just a variant on one of the techniques, however selecting the right one eventually depends on what exactly is the problem is we are trying to resolve.

Price modeling and market models are a primary part of pricing research.

Pricing Research Methods:

A number of research techniques are normally used in pricing research-each of them with their own merits and demerits. This document talks about 4 methods that are generally used by researchers. The four techniques are listed below:

  • van Westendorp Price Sensitivity Meter
  • Concept Test
  • Conjoint Analysis
  • Discrete Choice Modeling

Pricing research is touted to be a potent tool in the field of market research. We have experienced industry experts to carry out effective and competitive pricing research services.

Pricing Research Outsourcing Services:

Feel free to CONTACT US with your pricing research requirements. For pricing research services, we utilize both qualitative and quantitative research.

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