Market Research Focus Groups:
A Market Research Focus Groups is a type of qualitative research in which a group of people are queried about different attributes (ads, packaging. etc) about a product/service. Their perceptions, opinions and attitude towards those attributes will be studied and concluded upon.
Questions will be asked to the interactive group where the participants are free to talk with one another.
Focus Group methods:
Types of focus groups include:
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Two-way - one focus group will observe another and the observations are taken down for final conclusion
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Dual moderator - one moderator ensures smooth progression the session, while another makes sure that all the topics are covered
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Dueling moderator - two moderators will intentionally take differing sides on the issue under discussion
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Respondent moderator - only one of the respondents are required to be a moderator for the time being
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Client participant - one or more customer representatives will participate in the dialogue
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Mini focus groups - groups are composed of fewer members rather than a big crowd
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Teleconference focus groups
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Online focus groups - respondents connected via the internet are used
Benefits of Market Research Focus Groups:
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A Group discussion generates information and insights that would be less reachable without interaction found in a group.
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Listening to others' experiences stimulates thoughts and experiences in contributors. This is also known as the group effect as the members are often engaged in long discussions.
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Group members realize a common language to explain similar experiences.
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Market Research Focus Groups
Key Opinion Leader Profiling
