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Qualitative - Outsourcing Brand Marketing Research Services

Brand Market Research

Brand Research conducted by Informatics Outsourcing is a constructive process created in such a way that, on execution it delivers a commendable competitive advantage to your firm. It does so by helping you create a valuable connection and relationship with your prospects, which will build brand equity and increase the value of your brand in their minds.

IO's Strategic Brand Market Research specially designed to:


  • Determine customers' reactions (positive and negative) in the market for a product/organization like yours
  • Learn promotional/advertising mediums used by clients/prospects when searching for a product like yours
  • Compare your organization and product/services against 2-3 competing firms
  • Assess the current perceptions on the brand image of your company/product
  • Develop value proposition
  • Positioning strategies

Brands Research Specialists - Informatics Outsourcing

Once this ratio of value and relationship is established, the brand value can be ascertained, monitored, measured and enhanced in regular intervals, to strengthen the brand's effectiveness and increase your bottom line. Whether it is building a new brand or reviving an existing one, our Brands Research Specialists will strive to maximize the relationship between corporate profitability and the general perception of the brand.

Brand Awareness Research

Creating a strong brand - be it a service, product or corporate brand - can be a driving force for sales in the competitive markets today. Our Market research services can also provide you with invaluable information on your brand, its competitors and the competitive market in which it operates. These services will effectively facilitate your strategic decision making for the future.

Outsource Brand Marketing Research Services:

We have wide-ranging expertise in branding research for companies in a range of industries from FMCG to metal mining and pharmaceutical companies. Some instances of branding research by our consultants include:

  • Monitoring your Brand performance
  • Optimization of Brand positioning
  • Study of your Corporate reputation
  • Workforce brand studies (branding starts with the HR department)
  • Assessment of Investor brand
  • Brand portfolio management
  • Specific issues on Branding and promotion

Outsourcing Application Maintenance Services:

To know more about our brand research services, CONTACT US with your requirements.

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